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8 Internet Marketing Trends for 2024
If you work online, be prepared to deal with these.
983 Words | 4 min 10 Sec Read
Welcome to another issue of Passionate Income.
Today we’ll be discussing eight trends Internet Marketers will face in 2024.
Let’s dive in.
#1 - No More Easy Traffic
As someone who got started in Digital Marketing in 2007, I remember the good old days of cheap, easy traffic.
1 cent clicks on Facebook ads. Easy SEO rankings.In fact, it wasn’t that long ago any joker could go viral on TikTok.
But now, in 2024, getting traffic is hard. And in some cases, very hard.
As you likely know, Google, Meta and TikTok control upwards of 90% of click flow in Western, English speaking countries. And even with sites like Reddit and X having high user activity, they’re notoriously difficult to do direct response advertising on.
Last, while sites like TikTok and LinkedIn (both of which are covered below) provide decent organic reach, they’re much harder than they used to be.
Meaning, the days of cheap, easy traffic are dead and gone.
#2 - LinkedIn Last Text Platform Left
With that said, if there’s one text-friendly, organic traffic platform that’s still worth investing time and energy into, it’s LinkedIn.
Admittedly, LI is only relevant if you’re selling B2B services or sell a high-ticket B2C offer (legal services, accounting, etc.). So if you sell something else, ignore this. If your offer meets the criteria above, however, you may want to consider LI.
In fact, with Elon killing organic reach on X, and Facebook organic having died years ago, it’s fair to say LinkedIn is the last text-friendly organic platform that’s left.*
*While Reddit and Quora exist, they’re notoriously hard to monetize.
Earlier in 2023, Newsletters (e.g. Morning Brew) exploded in popularity.
Similar to how ghostwriting was the hot thing in Q4 of 2022, resulting in a wave of “how to become a highly paid ghostwriter” offers in 2023, I see the same thing playing out with newsletters next year.
In fact, I already see it happening on X: Newsletter writers launching newsletters about how to make money with newsletters 🤦♂️
4 - AI Infiltrates Everything
Unless you’ve been living under a rock, odds are you’ve already seen this.
From productivity to copywriting, everyone’s got some kind of ChatGPT course to sell.
In most cases, the people selling these courses are grifters and have (at best) an amateur understanding of AI.
But in many cases, there are legitimate courses that can help you become more effective and more efficient. And as time goes on, and more people learn this stuff, it’s fair to assume AI will touch most every niche on the planet.
5 - AI Consulting Becomes a Biz Opp
A while back Alex Hormozi recommended people launch a consulting business showing small business owners how to integrate AI into their SOPs and work flows.
Ever since then, I’ve been waiting to see a flood of “become a highly paid AI consultant” offers. Except for one small problem: Nobody’s actually done this yet. Keyword: Yet.
But per Point #3 above, once a handful of Internet Marketers start making decent cash as AI consultants, I’d bet my life they turn it into a biz opp.
6 - Direct Response Dies Even More
Please understand there are two types of DR:
First is the scientific advertising kind, where decisions are made based on math and what type of ROI an ad produces. This type of DR will never die as it’s the only rational way for small businesses to advertise.
What I’m referring to here is the hardcore, huge hypey claims, fake testimonials, FTC law breaking type of DR. The spammy shit everyone hates.
This type of marketing has been on the decline for a while given the general public hates it and has (for the most part) stopped responding to it.
7 - Twitter / X Ads Improve (Finally)
This is more of a wish than a prediction. Either way…
For as long as I can remember, doing paid advertising on Twitter has been a No No for Internet Marketers. To the point ad gurus wouldn’t even include it in their courses:
There was so little interest in Twitter advertising nobody cared if they left it out.
Fast forward to today, and ever since Elon’s takeover, a ton of high-profile Fortune 500 companies have stopped advertising on X. Given X is an ad platform, this has done massive damage to their primary revenue stream.
And because of that, it would make sense for X to finally get serious and build an ad system small businesses can actually get results from.
Because if they don’t, the company might not survive.
Admittedly, going viral on TikTok in 2023 is much harder than it used to be.
But relative to Instagram or YouTube, TT still offers insane organic reach.
Sadly, similar to every traffic platform in the history of Internet Marketing (per Point #1), eventually the party comes to an end. At which point all the people who piggybacked off the platform’s free traffic either pay to play (run ads), or watch their traffic dries up.
So, while we predict organic reach will die off in a slow burn fashion (similar to what happened with organic on Facebook), it’s likely 2024 is the last year its “easy” to build a huge following on TikTok without paying for ads.
💡 Takeaway: Internet Marketing has always been focused on two things: Inventing new and exciting offers to sell, and trying to find the arbitrage of cheap, high quality traffic. And in 2024, we’ll see more of the same.
I'll leave you with this quote…
"Be prepared to ride the cycles and trends of life; success is never permanent, and failure is never final.”
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