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Welcome to another issue of Passionate Income.
Today we’ll be discussing two highly effective strategies for turning your fans and followers into customers and clients.
Let’s dive in.
I recently filmed this exclusive training on How To Make $20k Month Without Showing Yourself or Selling Your Products (using Instagram)
After I released this training, it got over 10,000 views and I received 200+ personal messages.
Nothing held back, this is the framework I and 100+ of my clients used.
Got a bunch of followers, but don’t know how to turn them into a consistent revenue stream?
While you’ve probably heard of sales funnels, the truth is traditional funnels don't work as well as they used to.
Yes, they serve a purpose. But the reality is 99% of buyers are not going to go through a linear A-to-Z process in a perfectly straight line.
Instead, they’re likely to bounce around your marketing ecosystem.
From consuming content to checking out your sales materials, to potentially even speaking with someone on your team, most prospects will take dozens of disconnected actions before buying something from a business.
Because of that, the more touch points you have with your prospects—on the platforms they’re active on—the more likely you are to drive sales over time.
So, in today’s issue, we’ll discuss two of the top strategies marketers are using in 2024 to nurture their followers and convert them into buyers.
1 - Online Communities
If you’ve never used them, Telegram and Discord have exploded lately as the "go-to" hubs for online communities.
While both platforms allow for one-to-one messaging similar to WhatsApp, they're much more widely used as a community-building tool.
Why not just use a Facebook group?
There are multiple reasons.
First, one of the problems with using Facebook groups is that the user has to log into Facebook to access the group (duh). And because they're on a social media platform, they're constantly being bombarded with distractions and notifications the entire time they’re participating.
Which, in turn, makes it hard for them to pay attention to your content.
Second, the other problem with Facebook is that the Group feed/timeline is based on posts (similar to the rest of FB). Yes, people can comment on posts (and comment on those comments) to create a conversation.
But from a business nurturing perspective, those conversations tend to be disjointed, with a back-and-forth between a very small number of people.
On Telegram and Discord, however, both admins and moderators—and the group members themselves—can have in-depth dialogues focused on a single subject.
In addition, both allow for multiple topics, with an interface that opens a new chat for each individual subject.
This is useful for a variety of reasons.
The most important being that you can have multiple concurrent conversations at the same time, allowing you to create content and foster dialogue around different parts of your industry (which is impossible in a FB Group).
On the downside, having maintaining multiple topic chats can make it hard to manage. From blocking spammers to intervening when a conversation gets heated, running a community involves a large amount of hands-on management.
So, while running a community can work wonders for nurturing your audience and pointing people toward your paid offers, understand that if you take this seriously you will eventually need to hire a community manager.
2 - Appointment Setters
This strategy isn’t new, but has become much more mainstream compared to five years ago.
Circling back to the topic of funnels, in the past, people were content to get social media followers or get people onto their email list. From there, they assumed the linear nature of the funnel would automatically pull people toward the bottom (at which point they would buy).
Except, unlike in nature, there is no gravity pulling someone from the top of a funnel to the bottom.
While marketers use advanced email systems to nudge people, having such a deep reliance on email has become more difficult as open rates and click-through rates decreased over time.
The solution?
Introduce legitimate human interaction to strategically move people down your funnel on purpose.
While this is technically a sales role, a good appointment setter will help distribute individual pieces of content and sales assets depending on the prospect’s needs.
Because of that, they are both a helper and a salesperson whose goal is to follow up with prospects and direct them toward booking a sales call if appropriate.
On the downside, having an appointment setter means having human staff. Which most likely requires a part-time (if not full-time) commitment depending on the size of your audience.
The good news is that the internet marketing industry has trained thousands, if not tens of thousands, of appointment setters.
So while your very first hire may not be the perfect fit, rest assured there are English speakers from all across the globe willing to work as appointment setters. In some cases, they’re even willing to work on a commission basis.
💡 Takeaway: Assuming you've built trust with your followers, and have an offer that solves one (or more) of their pain points, communities are appointment setters are two of the top revenue generation strategies for 2024 and beyond.
🎁 Resources:
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