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Black Friday for Faceless Pages
Here's how to rake in max profits next week...
Chris Laub
November 20, 2024
1,269 Words | 5 Min 19 Sec Read
Welcome to another issue of Passionate Income.
Today we’ll be discussing how to leverage Faceless Pages to rake in max profits during the Black Friday + Cyber Monday holiday.
Let’s dive in.
I recently filmed this exclusive free training on the Smartest path to $10k a month in 2025 (using Instagram).
I released this training because we kept getting replies from our readers about an actual business model that will work long-term and isn't overhyped.
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Over the past few issues, we’ve spent a lot of time discussing how product and service businesses can take advantage of Black Friday.
What we haven’t done, however, is talk about what faceless page owners can do.
So, in today’s issue, we’ll address just that.
First, you have to understand that faceless pages are an attention-based business.
Similar to TV and radio stations, the revenue you generate with a faceless page comes from selling advertising space to brands that want to access your audience.*
(*Ignoring the possibility of you selling your own products or services to your audience.)
And if there’s one thing we know for a fact, it’s that many brands will spend more money on marketing during Black Friday and Cyber Monday than at any other 96-hour period during the year.
Meaning, if your faceless page has a decent (or substantial) number of legitimate, engaged followers, next week should be your most profitable week of the year.
So the question becomes: What’s the best way to monetize your page?
In our opinion, you should do affiliate marketing.
For those unfamiliar, affiliate marketing involves linking out to other businesses’ products (and, in some cases, services) and earning a commission when you help them make a sale.
While it’s a more underground segment of the internet marketing economy, affiliate marketing is responsible for billions of dollars in sales every year.
And as long as you’re capable of driving impressions and clicks, you too can get in on the action.
The question is: What are the best affiliate programs to sign up for?
On the surface, we can’t answer this for you. Mainly because there are likely dozens, hundreds, and maybe even thousands of options you could tap into.
What we can do, however, is point you in the right direction.
First and foremost, you want to consider what products and services are most relevant to your audience.
I emphasize the word relevant because the first metric most beginner affiliates focus on is profit per sale.
The problem is, like in any other business, if you prioritize profits over your audience’s well-being, the damage you do to your credibility and brand will be much worse than any extra profit you make by promoting a product that isn’t good for them.
So, when you start brainstorming what types of products you can promote to your audience during Black Friday, try to choose ones that solve a legitimate problem in their lives and/or are something you know for a fact they want to buy.*
(*For example, if you run a faceless page focused on being a mother to toddlers, it’s obvious your audience will be interested in the types of products that new mothers buy.)
Once you’ve identified a couple of categories of products or services that would be relevant to your audience, the next thing you need to do is look for brands that sell those products and offer affiliate programs.
This is where things get tricky.
Depending on the industry, affiliate programs may or may not be prevalent in your niche.
For example, affiliate programs are common in the fitness niche because many fitness influencers do not have their own products and services.
However, if you have a faceless page in the surfing niche, affiliate programs are almost unheard of.
Further, just because there are a variety of affiliate programs in your niche, that doesn’t mean they are necessarily the best match for your business.
In fact, in many cases, you’d be better off approaching companies whose products or services are a perfect match for your audience and setting up a custom affiliate program with them directly.
While this might sound difficult on the surface, it’s actually surprisingly easy.
In fact, from a technological perspective, the only thing a company has to do to set up a dedicated affiliate program for you is duplicate their existing sales pages.
In doing so, they set up a dedicated page for your business while ensuring you are the only person who has the link to that page.
From there, they simply measure the sales that come in from that specific page, knowing you are the one responsible for driving those sales.
Admittedly, I’m simplifying something that may feel intimidating if you’ve never done it before.
At the same time, you don’t need a complex technological setup to do a custom affiliate deal with a brand.
From there, once you’ve chosen one or more products to promote as an affiliate and gotten set up on the technological side, you need to map out a promotion calendar. Similar to a content calendar, you will use this to map out the posts, stories, and reels you plan to post for Black Friday.
In terms of the schedule, while many companies start doing promotions as early as November 1 to get a head start on their consumers’ wallets, historically, brands hold back their best discounts until Black Friday itself.
At the same time, it’s unlikely your audience has an unlimited budget.
So, if you wait to post your offer until Black Friday itself, some people in your audience will have already allocated their Black Friday budget to other purchases.
In our opinion, you should probably start posting your Black Friday offers on Monday.
From there, if you want to tease an extra-special deal or discount, you can post your promotions while also building hype for the big reveal on Friday.
Last, you’ll also want to decide if you’re going to end your promotion on Sunday or extend it through Cyber Monday.
On the surface, it might sound like running the promotion for as many days as possible is ideal.
But again, most people will spend their Black Friday budget on the days leading up to Friday and the Black Friday weekend itself.
Further, in the U.S., Cyber Monday is heavily focused on tech gadgets. Because of that, if your faceless page isn’t in the tech niche, it probably won’t be appropriate to extend your promotion all the way until Monday.
(*As a heads up, we at Passionate Income will be shutting down our promotion Sunday night ;)
In conclusion, faceless pages are an attention business.
And when you look at how much brands will spend to market themselves next week, it becomes clear your audience's attention will never be more valuable than it is during the Black Friday holiday.
So, if you run a faceless page but don't know what to sell, the time to begin exploring affiliate programs is now.
💡 Takeaway: In the consumer marketing game, attention reigns supreme. Especially during the highest volume sales holiday of the year. And in our opinion, highly relevant affiliate offers are the best way to monetize the attention you control as a faceless page owner.
🎁 Resources:
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