This water bottle generates $150M a year

57-second read

Ever heard of FIJI?

It's a cool brand, but it's an even cooler business.

With only 600 employees, they've managed to generate a $150M revenue stream and gain an A-list following.

Here's how they did it:

In the 1990s, entrepreneur David Gilmour started a resort chain in Fiji.

His resorts quickly became a hotspot for celebrities, paving the way for Fiji Water's birth in 1996.

Gilmour noticed guests sipping Evian, sparking the idea to harness Fiji's natural resources, and tapped into a mineral-rich aquifer beneath Fiji's largest island.

The result?

Fiji Water - a product steeped in a captivating myth of purity, untouched by modern pollution. Its distinct narrative took it from a basic commodity to a status symbol.

Visibility came next. With product placements in Hollywood and high-profile events, the brand became linked to elite circles. Sponsorships at renowned events like the Toronto International Film Festival boosted their image.

Fiji Water also supported societal causes, like women's empowerment, further strengthening its brand identity.

Their distribution strategy focused on luxury resorts and hotels, targeting their affluent audience.

With effective branding and strategic marketing, Fiji Water transformed from a basic commodity into a premium product.

A compelling story targeted marketing, and thoughtful distribution can elevate your offering from ordinary to extraordinary.

Stay inspired, and keep striving for success.