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- Inside a $100K / mo Coaching Biz
778 Words | 3 Min 15 Sec Read
Today we’ll be discussing what the inside of a six-figure / month coaching business looks like.
In particular, why the marketing behind this kind of business is both simpler and more complicated than people realize.
Let’s dive in.
Imagine having a business that does $4,850 per day in sales?
Sure, you don't get to keep it all.
But in coaching, where margins run upwards of 50%, you'd get to keep well over $2,250. Per DAY.
Sounds impossible?
While most coaches never hit this number, doing so is definitely possible.
In fact, I just watched a YouTube video where a young kid explained his funnel for generating the exact revenue numbers outlined above.
And his explanation of how he does it is something I've had beaten into me for years and years. So what's the big secret?
Linear funnels don't work.
Or better put, they don't work the way you think they do.
See, when people think about coaching funnels, they think of prospects clicking an ad (or stumbling upon a YT video), consuming a piece of content, and immediately booking a sales call afterwards.
In reality, a coaching prospect's journey looks something more like this:
Click an ad / Be shown a piece of content
Make a mental note of the person, but do not consume the content
See that person's ad / content again
Give their content a chance
Do not move deeper down into the funnel
Algorithms show the prospect more of that person's content because they consumed the whole thing (watched until the end last time)
Prospect consumes content piece #2
Prospect finally subscribes / opts-in to email list
The above process repeats dozens / hundreds of times
Prospect finally pays attention to your paid offer
Prospect thinks you're a scammer
Prospect does some Google searches about you + the word "reviews"
Prospect finds no reviews (neutral), bad reviews (bad) or good reviews
Prospect continues consuming your content
Prospects get serious about buying your thing
Prospect buys low ticket offer or books sales calls
As you can see, the above process is anything but straight-forward.
On top of that, every prospect will have their own variation of the journey above, making it near impossible to predict with any level of precision.
In the example of the coach from the video I saw, he discussed selling a $97 workshop that allowed people to get exposure to his paid offers without forcing them to go straight into his 4-figure coaching program.
That, however, is just one way of doing things.
From only offering sales calls to having a full blown suite of products at different price points, information businesses come in all shapes and sizes.
Which can lead some information marketers (or would info marketers) to get overwhelmed and not even journey down this path.
But if you zoom out, the overarching strategy is actually quite simple:
Pump out organic content and/or run content ads (ideally both)
Be consistent about pointing people to your paid offers
Repeat this process for months and years
That's it.
Yes, there are nuances to creating content, running paid ads, etc.
For example, some audiences are more likely to be receptive to video content while others will prefer written. And some ad platforms are a better fit for certain demographics than others.
But at the end of the day, the info marketing business model is simple:
Get attention > Monetize that attention > Get more attention.
Really is that simple.
💡 Takeaway: The strategy for scaling a coaching business is incredibly simple. Where 99% of people struggle is understanding what their needle mover tasks are, and repeating those actions over and over in their attempt to scale.
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