- Passionate Income
- Posts
- Less Learning, More Action
931 Words | 3 Min 48 Sec Read
Welcome to another issue of Passionate Income.
Today we’ll be discussing why it's impossible to "learn" your way to success.
In particular, we'll discuss the mental games people play to avoid doing the hard (but necessary) work and what you can do about it.
Let’s dive in.
I recently filmed this exclusive free training on the Smartest path to $10k a month in 2025 (using Instagram).
I released this training because we kept getting replies from our readers about an actual business model that will work long-term and isn't overhyped.
Nothing held back, this is the framework I and 100+ of my clients used.
During our time together, one of the topics we discussed was the effectiveness of online courses.
I mentioned how I once heard from Alen Sultanic that the average beginner will buy approximately five courses - and do around three high-ticket coaching programs - before realizing there’s no such thing as a magic bullet.
At which point they’re faced with the reality of either giving up, or coming to terms with the fact there are no shortcuts in business.
More importantly, I explained how Alen taught me many people use courses (and particularly coaching programs) as a psychological fallback mechanism.
This happens because spending thousands of dollars gives people something to point to as evidence of their commitment.
As evidence they “did their best.”
In reality, however, no amount of learning will help you achieve success if you don’t do the work.
This isn’t to say learning isn’t an important part of entrepreneurship—it is.
But there’s a massive difference between understanding something on an intellectual level, and putting it into practice.
It’s the difference between reading a book about how to swim, and being thrown into the deep end.
Which is why no amount of learning—whether from books, YouTube videos, podcasts or something else—will help you achieve success if you don't put that education into action.
Yes, if there’s something you don’t know how to do, it’s important you learn how to do it.
Unfortunately, many people spend hours, days, and even weeks learning how to do stuff they have no intention of implementing.
But because learning about business feels similar to doing business—and is one step removed from actually doing the work—it gives people a sense of accomplishment.
Unfortunately, you can’t deposit knowledge credits at the bank. And last time I checked, you can’t pay your rent with tidbits of information.
No, in business, the only thing that matters is dollars and cents.
Does this mean all education should be avoided?
No. Absolutely not.
For example, I knew a millionaire who forced himself to spend $5,000 per month on coaching and courses. Why?
Because he knew that even if he gained just one insight, he could implement it in his business and earn an extra six-figures.
But there’s a caveat to this story.
As a business coach named Tim Conley once told me: It’s easier to shift the direction of a car going 100 mph than it is to shift a car going 0 mph.
see, education is valuable for the guy with a multimillion-dollar business because he can work with his staff to implement what he learns. And if their efforts pan out, they can be massively profitable for his business.
However, if you’re a beginner with no business—or maybe a tiny business making a couple of thousand dollars a month—you have far fewer opportunities to implement those same tips, tricks and hacks.
Because of that, it’s dramatically more difficult to extract value from things like books and courses compared to someone who already has a larger business.
So what’s the solution?
Action.
Regardless of why you feel it’s so important to constantly learn new information, the bottom line is that your income will never grow until you stop learning and start taking action.
Fortunately, if you're someone who likes learning, growing a business will present you with a never ending stream of things to learn about.
From taxes to hiring, the larger your company grows, the wider your knowledge base will need to become. Not to mention the fact you’ll have more opportunities to apply everything you're learning.
In addition, many of the benefits you get from coaching/mentorship have nothing to do with "information."
From having someone to vent to, to getting your questions answered in real time, there are both emotional and psychological benefits to having a coach.
But like we said earlier, the mistake is thinking you'll get results purely from hiring a coach or mentor.
This is flawed thinking.
Because no matter how kind they are - or how much they want you to succeed - no mentor is going to do the work for you.
Instead, it's you and you alone who needs to take action.
The good news?
If you take action for long enough - and continually improve based on feedback - you can build the business of your dreams.
At which point you'll have plenty of opportunities for learning : )
💡 Takeaway: While education is an important part of entrepreneurship, many people lean on reading and watching videos as a defense mechanism. Instead, focus on doing the work first and rewarding yourself with a fixed amount of learning time (e.g. 60 minutes/day) after.
🎁 Resources:
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