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- Millionaire Client Attraction Process
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859 Words | 3 Min 37 Sec Read
Today we’ll be discussing a four step client attraction processed used by millionaire service providers.
Let’s dive in.
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Earlier today I was going through screenshots on my phone and found this:
If you're unfamiliar with these guys, Sean Vosler is one of the most respected marketing funnel consultants in the game, commanding respect as one of the only people in the entire industry who's world class at copywriting, graphic design and 40,000 foot strategy.
Even better, Kevin Nations - who endorsed the above strategy - is considered the Guru's Guru and a millionaire maker. The guy 7, 8 and even 9-figure veterans turn to when they need help.
In fact, Kevin's the guy who mentored OGs like Sam Ovens and Galant Dill before they blew up on social media.
So when I saw such a beautifully described client attraction process endorsed by such a sharp mind, I just had to save it.
To help you understand the power of this simple Facebook post, we'll break the strategy down into it's four respective parts.
#1 - Your Growth Skill
Keyword: Growth
As a consultant who trains business owners, copywriters and other funnel builders/consultants, Sean's post assumes:
You provide some kind of service
That service is oriented toward helping businesses grow
While it's true larger companies will hire experts and service providers to help them save money, in most cases smaller companies focus on hiring people to help them make more.
So while this strategy won't apply to everyone, if you some kind of marketing or sales service, this is for you. Examples include:
Copywriting
Cold Email / B2B Lead Generation
Media Buying / Ads Mgmt.
Social Media Mgmt.
BDR / SDR / High Ticket Sales
SEO / Blogging
Newsletter Growth
Content Writing / Marketing
VA Outsourcing
Etc
Where this strategy really gets interesting, however, is point #2.
#2 - Client's Lack of Time and/or Imagination
This is where most freelancers / agency owners screw things up.
On the surface, when you don't have a lot of money, it's natural to assume that when a business owner hires a service provider, their #1 concern is how much of a return they'll make on their investment into your service (ROI).
In most cases, however, that's short-sighted thinking.
When an entrepreneur's business is growing - resulting in them being flush with cash - what matters more than ROI is time. Why?
Because the more a business owner can accomplish in a shorter amount of time, the more revenue their business will generate. And the more revenue their company generates, the more the owner of said company will make.
On the flip side, mistakes and delays prevent projects from being completed early / on time. Which, in turn, results in the company and therefore owner making less money.
As copywriting legend Parris Lampropoulos once said:
"Copywriting clients want three things from the freelancers they hire: Someone who's easy to work with, delivers on-time, and whose work gets results."
What's interesting is that as the interview went on, he emphasized that clients value someone who's easy to work with and/or delivers on time just as much as they value the ROI they get from the copy.
This is just one example of how clients - the best of which are successful and not worried about money - think differently from freelancers and agency owners (many of which are very worried about paying the bills).
Which is why Sean's observation is so potent.
Yes, your service should be worth more / generate more relative to your fees.
But don't make the mistake of thinking ROI is all that matters.
Instead, consider how your service can free up more time in the client's life / help them get projects done sooner / help them hit deadlines faster.*
*Which is a huge component in Alex Hormozi's $100 Million Offer Formula.
Even better, lean into your expertise to identify ways of doing things the client might not have considered yet (which Sean refers to as the client lacking imagination).
Then, when you're done, come back Monday for Part II.
Inside, we'll breakdown the third and fourth elements of Sean's strategy so you can put his plan into action and start attracting high value clients.
💡 Takeaway: Assuming you sell a business growth service, the best clients are often attracted to service providers who can help them complete projects and hit deadlines faster. Especially when that service helps the decision maker gain some of their time back.
🎁 Resources:
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