- Passionate Income
- Posts
- Predicting Your Q4 Revenue
996 Words | 4 Min 9 Sec Read
Welcome to another issue of Passionate Income.
Today we’ll be discussing how Q4 is most likely to affect your revenue and income numbers between now and New Years.
While everyone knows e-commerce does well during the holidays, there are both obstacles and nuances to maximizing sales as a service provider, info seller or faceless brand operator.
Let’s dive in.
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If you want to max out both your income and revenue between now and New Year’s, check this out.
It’s natural to think business flows in a day-to-day linear fashion. But if you zoom out a little bit, you’ll see your business goes through cycles.
Similar to the concept of planting in the spring and harvesting in the fall, businesses go through cycles on both a yearly and long-term basis.
And in my experience, Q4 is by far the most notable and well-defined cycle.
Depending on what industry you’re in, Q4 could be your biggest quarter of the year or your worst. Sadly, which direction you go is largely out of your control.
Mostly because the flow of both attention and money shifts during the northern hemisphere winter months.
So, in today’s issue, I thought we would explore what you can expect over the next four months depending on what kind of business you run.
1 - B2B Service
Since service offers are the most WiFi Money people earn a living online, I thought we would start here.
The good news is that September and October are typically strong months for B2B service providers (which includes freelancers, SMBs, and consultants).
Reason being, executives and managers like to start big projects before Halloween. Why?
Because once the holidays hit, people start taking vacations, getting sick and mentally tuning out. And because it can take anywhere from a couple of days to a couple of weeks to get a new service provider trained up and into flow, hiring needs to be done in October for any projects that need to be finished by the end of the year.
So, if you provide a service offer, the time to focus on lead generation and sales is now. Because if you wait until Halloween, it’s already too late.
Even worse, because there’s so little hiring in November and December, you’ll have to wait until January for work to pick back up again.
2 - E-commerce
This one’s a given, so we’re not going to spend too much time here.
In the northern hemisphere, the holidays are the #1 consumer spending season. Depending on the industry, some companies earn as much as 30% to 50% of their annual revenue during the four weeks between Black Friday and Christmas.
Admittedly, the degree to which your sales spike during the holidays will depend on what you sell. With gift items, including gifts that people buy for themselves, being the big sellers.
However, seasonal items or anything non-gift-related will flatline (or potentially drop) as consumers shift their spending habits elsewhere.
3 - Info / Coaching
This one is a bit tricky.
The good news about selling digital products and courses is that people have time off during the holidays. And because of that, they’re more likely to buy given they will actually have time to go through the material.
In addition, while we normally think about buying things for others during the holidays, a lot of people gift themselves. So, if someone has had their eye on your course for a while, maybe they’ll finally pull the trigger.
Coaching, however, can be hit or miss.
If you offer anything related to self-improvement (e.g. productivity, weight loss, relationships, making money, etc.), December can be a high-grossing month.
Why?
New Year’s Resolutions.
While some people will wait until after New Year’s, those who are more action-oriented will convince themselves they’re more serious by getting started early.
However, if your coaching does not relate to self-improvement, you will likely see a drop-off until late January (when most people have neglected their New Year’s resolutions and are back business as usual).
4 - Faceless Brands
Whether you run a faceless Instagram page, YouTube channel, or Amazon Kindle brand, the holidays can bring a slight uptick in revenue.
While it won’t be anywhere near as dramatic as you would see in e-commerce, the good news about the holidays is that people are typically spending less time working and more time on their devices.
I mention this because Faceless brands are essentially mini media empires. So, in theory, people spending more time consuming your content should mean more revenue for you.
That said, it’s also easy to mentally check out during the holidays. But that would be a mistake.
With people spending more time on their devices between Thanksgiving and New Year’s, there’s a five-week window where you have a higher probability of a) picking up new followers and b) your content going viral.
Because of that, if you need to take some time off, you’re better off doing it right after NYE.
💡 Takeaway: Depending on your niche and customer, the holidays may or may not present an opportunity to maximize earnings. What matters, however, is preparing for the slow times while squeezing every possible drop you can out of the good times. And for many of you, the time to squeeze is now.
🎁 Resources:
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