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So You Want to Start a Business?
The Unexpected Journey from Reluctance to Leadership
456 Words | 1 Min 32 Sec Read

We've all walked past that local shop - one which seems to change hands every few years, reborn with new, enthusiastic owners each time.
Why do some businesses soar while others falter? Often, the secret lies not in ambition, but in reluctance.
The Two Roads of Entrepreneurship
It's not about having a unique concept or a fresh marketing strategy. It boils down to two paths:
Eager Ambition: A belief that you have the next big idea.
Reluctance: An innate need to solve a pressing problem.
The Tales of Reluctant Pioneers
Yvon Chouinard and Patagonia: He wasn't a businessman by design. He was a climber with a problem. His solution led to an empire worth billions.
George Washington: America's first president didn't seek the position - it sought him. He led not with ambition, but with a sense of duty.
The Myths Surrounding Leadership
Many picture leaders as ambitious, visionaries like Steve Jobs. Yet, Jobs himself celebrated those who became leaders reluctantly, out of sheer competence.
Are You Meant to Be an Entrepreneur?
The most impactful leaders often don't see themselves as such. They solve problems, excel at what they do, and leadership finds them.
Martin Luther King Jr. didn’t eagerly become the face of the civil rights movement; his peers chose him.
Dwight D. Eisenhower was adored by both political parties, both beckoning him to lead under their banner.
The Power of Reluctance
Reluctant leadership is about authenticity, need, and genuine connection with a cause or solution. There's a strength in businesses born out of genuine need and craftsmanship, rather than hollow ambition.
As you walk past that frequently changing dessert shop, remember this: success doesn't come from just filling a space. True leadership, in business and beyond, emerges when there's an authentic connection between a problem, a solution, and the people who bring them together.
The First Disruption to $martphones Since iPhone 🤳

Tech Startup With Traction: Turn your phone from a cost to an income source. Intriguing idea, isn't it? This is why, we have our eyes on the launch of Mode Mobile’s Pre-IPO Offering. It’s the latest in a series of impressive raises among smartphone innovators, likely spurred by Apple’s recent $3+ trillion valuation.
Mode saw 150x revenue growth from 2019 to 2022, a leap that has made them one of America’s fastest-growing companies. Mode is on a mission to disrupt the entire industry with their "EarnPhone," a budget smartphone that’s helped consumers earn and save $150M+ for activities like listening to music, playing games, and ... even charging their devices?!
Over 10,000 investors already acquired shares — and with only days remaining prior to their closing update, allocations are limited.
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