- Passionate Income
- Posts
- The Easy Millions Business Path
774 Words | 3 Min 13 Sec Read
Welcome to another issue of Passionate Income.
Today we’ll be discussing what is arguably one of the surest paths to go from $0 to 7 figures in the online business world.
While this path isn't easy, it is by far the most popular for taking people from nothing to living a top 1% lifestyle.
Let’s dive in.
I recently filmed this exclusive free training on the Smartest path to $10k a month in 2025 (using Instagram).
I released this training because we kept getting replies from our readers about an actual business model that will work long-term and isn't overhyped.
Nothing held back, this is the framework I and 100+ of my clients used.
Earlier today I was doing some research on Internet Marketing guru types and wow, how things have changed over the past five years.
See, back in the late 2010s, people were still trying to figure this stuff out.
In particular, most people saw their main business as their main revenue generation vehicle.
But with the invention of Instagram, all that changed.
Because thanks to IG and TikTok, the world of Influencers was born.
Sure, Facebook laid the foundation.
But until fairly recently, Facebook was a text platform.
And because of that, it never really caught on as the "Go To" channel for building your Personal Brand on.
Instead, Personal Brands got hot right around the same time Instagram started to panic over TikTok's success. Which, in turn, resulted in IG adopting a more video-focused (and TikTokified) algorithm.
And it was that small shift that birthed an entirely new business path:
Achieve success with a traditional business model
Flex your lifestyle on social media to build a following while discussing your business model
Make 5-10x what you make with your business by selling info and coaching that shows others how to start and grow the same type of business you did
Sound familiar?
It should.
From eCom to micro-SaaS, this is the precise model that almost everyone in the online marketing space uses to achieve a top 1% lifestyle.
Are there people who don't go this route, and achieve 7-figures through their main business without doing any coaching?
Yes, of course.
And many of them have a superiority complex for never "lowering" themselves to the point of coaching.
The problem?
They're doing the things the hard way.
Because no matter how you slice it, hitting 7-figures through coaching or consulting is exponentially easier than building a traditional business to $1M+.
Why?
Not only do coaching businesses have less moving pieces, the profit margins are also much higher. In fact, the profit margins on info product businesses can be 2-3x higher than what you'd see running an eCom store, agency, etc.
Meaning, to achieve the same level of profit as a $1M coaching business does, an agency or eCom store would have to do $2M to $4M in top line revenue.
Which is why almost every single "business influencer" you see on social media follows the path I've outlined above.
Build a trad business --> Flex your lifestyle --> Build a coaching business
Love it or hate it, this the easiest path to your first $1M.
Further, flexing lifestyle does not have to mean rented Lamborghinis.
There are tons of people who take the "stay at home parent" route, or the "world traveling couple" route, and make just as much.
In fact, the more authentic your "flexing" is to who you really are, the better.
Instead, what matters is that you:
Build a normal business to a respected level of success ($10k for low potential niches niches like freelancing, $25k - $100k for regular business niches like agency or eCom, etc.)
Building your following on IG, TikTok or YouTube (ideally from the beginning, as things will take longer if you wait to start until your trad business is already successful)
Launch the coaching business (which does not have to be spammy or based on false promises)
Not saying this is the only way.
It's just the easiest way.
💡 Takeaway: While many people achieve success with their main business, when it comes to ease of scaling, running a coaching business where you show people how to get their first business off the ground is by far the most proven model for achieving a top 1% lifestyle relatively quickly.
🎁 Resources:
FREE COURSE: Build a Faceless IG Page (from a guy with 10M+ followers)
