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The Upside of (Cringe) LinkedIn...
Despite being cringe, it's mega profitable...
Chris Laub
October 14, 2024
846 Words | 3 Min 32 Sec Read
Welcome to another issue of Passionate Income.
Today we’ll be discussing why B2B service providers should be on LinkedIn.
While it may be known for its hyper-cringe posts and stick up the rear vibe, at the end of the day LinkedIn is a B2B goldmine (if you do it right).
Let’s dive in.
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Over the past five years, LinkedIn has become known as the cringiest social media platform on the planet.
As an example, one month ago, someone used being cheated on as the foundation of a post about lessons they learned in B2B sales.
From blatantly obvious “happy birthday” congratulations (intended to spark a sales conversation) to mega-cringe “I just got a promotion” posts, most people are highly put off by LinkedIn’s try-hard vibe.
The problem?
If you provide client services, LinkedIn is arguably the #1 social media platform for B2B service providers.
And here’s why:
#1 - People with Money (PwM)
Like it or not, LinkedIn has the highest concentration of high-income earners of any social media platform in the English-speaking world.
While Twitter/X is known for having a lot of tech CEOs, much of that is because they stand out as eccentric executives with high-profile personal brands. But when you zoom out from the two or three hundred CEOs with tons of followers, the quality of entrepreneurs on there drops dramatically.
On the flip side, if you want to reach a Fortune 500 or Inc. 5000 CEO, LinkedIn is the place to be.
And it’s not even close.
Further, while being a CIO or CTO doesn’t lend itself to building a high-profile personal brand, these individuals are extremely influential, earn very healthy incomes, and have vast networks.
But you’re not going to find them on Twitter/X.
Where you will find them, however, is LinkedIn—and you’ll find them in droves.
In addition, while venture capitalists seem to prefer Twitter/X, most “business people”—from private equity to finance—are more likely to be active on LinkedIn.
Last, and arguably most important, are decision-makers. If you’re trying to land B2B clients, the majority of you won’t be dealing with founders or C-level executives.
Instead, you’re going to be hired by project managers, VPs, and heads of various departments. And when it comes to getting in contact with those types of people, good luck finding them on Twitter/X.
On the flip side, while they might not be active on LinkedIn, almost every one of these people will have a LinkedIn profile that indicates their current position at their company.
Because of that, LinkedIn is far and away the number one choice if you need to do highly targeted outreach to someone who isn’t a CEO or founder.
#2 - Tons of Automation Tools
The second thing that makes LinkedIn great is the vast number of software tools you can use to automate your campaigns.
From customizable cold outreach to inbox management tools, LinkedIn’s focus on B2B and enterprise means a ton of companies have built software around it.
On the flip side, most of the tools designed for Twitter/X and Instagram are underwhelming when it comes to organizing and executing cold outreach.
#3 - Best Organic Algorithm
As someone who used to ghostwrite on Twitter in 2023, I saw firsthand how many freelancers and micro-businesses were destroyed when Elon took over the company.
Not because Elon did anything to attack us directly, but because the changes his team made to the algorithm made it nearly impossible for small accounts to grow.
As a result, many ghostwriters quickly moved over to LinkedIn when Twitter/X started going downhill.
In hindsight, this was a savvy move. Why?
Because compared to other social media platforms, LinkedIn rewards organic creators with the highest levels of visibility (aka impressions).
And because of that, it’s easier to grow on LinkedIn than any other platform.*
*Assuming you provide a B2B service to an audience that is actually active on LinkedIn.
In conclusion, while LinkedIn has developed a reputation for being cringe, that doesn’t change the fact that it’s a B2B goldmine.
So, if you haven’t given it a chance yet, maybe you should.
💡 Takeaway: From the ability to target highly specific decision makers (with a near 100% degree of confidence you're getting in touch with the right person), to a highly generous algorithm, LinkedIn is by far the #1 social media platform for B2B service providers.
🎁 Resources:
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