About Passionate Income
A small family business teaching one specific craft.
Passionate Income LLC is an educational company. We don't promise wealth. We teach how to build anonymous social media brands through writing, audio, and live training, and we've spent four years refining the curriculum based on what actually works for our students.
Founder
Arnas Gintalas
Arnas is 21 years old. He's from Naujoji Akmenė, a small industrial town in northern Lithuania. He moved to Spain at 18, then to Miami, and now operates out of Florida full-time.
In November 2020, while still in high school, he started an anonymous Instagram page from his bedroom. Eighteen months later it had crossed a million followers, built entirely without paid ads. That single page is the reason this company exists.
He didn't plan to teach. People kept asking him how he did it. After enough DMs he wrote a short course, then a longer one. Today, what started as a Notion document is InstaIncome School, a structured curriculum that has coached over 150 students across more than 40 countries.
Outside the business, Arnas writes a weekly newsletter (15,000+ subscribers), hosts the Gintalas Podcast, and lifts weights very seriously. He answers his own email.
Our Story
Four years, told in five moments.
November 2020
First Instagram page
Arnas creates an anonymous theme page from his family home in Lithuania. He posts every day before and after school. No ads. No collaborations. Just consistent posting and a slow grind upward.
August 2021
First million
The page passes one million followers. Brands start reaching out for paid placements. Arnas hires his first part-time content editor.
February 2022
Passionate Income LLC formed
Operations are formalized as a US-registered LLC in Florida. We start treating the work as a real company: bookkeeping, contracts, real legal structure.
January 2023
InstaIncome School launches
After hundreds of DMs asking the same questions, we publish our first paid course. The first cohort is 12 students. Several of them go on to build their own six-figure pages within a year.
2024 – 2026
Newsletter, podcast, Skool community
We grow the free side of the business so people can learn whether the model is for them before they ever consider applying. Today our free content reaches more people each week than the paid program does in a year.
What We Believe
Three rules we don't break.
Rule 01
Don't sell people a fantasy
No guaranteed income claims. No "passive" framing. Every page in our funnel says some version of "this is hard and most people quit." That's a feature, not a marketing problem.
Rule 02
Teach what we've done
We only teach methods we've used ourselves and watched students use successfully. If a tactic stops working, we cut it from the curriculum, even if it costs us a chapter.
Rule 03
Small over scaled
We accept roughly 1 in 5 applicants. We could 5x revenue by admitting everyone. We won't. Coaching quality drops the second the ratio drops. Our priority is the student.
Company Information
The boring details.
For SMS compliance, business verification, partnerships, or anyone who just wants to know who they're talking to.
Legal Name
Passionate Income LLC
Doing Business As
Passionate Income · InstaIncome School
Founded
2021 (incorporated 2022)
Founder & CEO
Arnas Gintalas
Industry
Online education · Coaching
Headquarters
104 Northeast 22nd Street, Miami, FL 33137, United States
Press & partnership inquiries
For interviews, podcast appearances, or affiliate partnerships, email crew@thepassionateincome.com with "Press" or "Partnership" in the subject line. We answer within two business days.
