How to 'Guarantee' Success in Business

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Welcome to another issue of Passionate Income.

Today we’ll be discussing the importance of choosing the right business model. Similar to how a car gets you from Point A to Point B in the physical world, the business you choose is the “vehicle” that will deliver from where you are now to your financial goals.

But that’s assuming the vehicle (aka Business Model) you choose is good fit relative to your strengths, weaknesses and personality type. Sadly, not understanding this is one of the top reasons people struggle to build a business online.

Today, however, we’ll put an end to this invisible dream killer. Let’s dive in.

When it comes to entrepreneurship, or even something as simple as freelancing, one mistake I see people make is not understanding how the business model they’ve chosen fits into their long-term financial goals.

On the surface, this is a symptom of short-term thinking. But even if someone’s a long-term thinker, there are two areas that - when left unaddressed - can make it near impossible to build wealth.

So that you know what to look out for, here’s a breakdown of each.

#1 - Wrong “Personality Type” Vehicle 🤓

If ever there was an invisible “wealth blocker,” this would be it.

See, most young people’s introduction to “business” happens via social media. Yes, if one of your parents was an entrepreneur, or you went to an Ivy League School, you may fall into business via a more traditional route.

But between Insta, YouTube and TikTok, most young people are exposed to entrepreneurship as a result of watching videos with influencers or digital nomads talking about their “Internet Business.”

Now, there’s nothing inherently wrong with this, as this is the path I and many of the people I know went down. The problem is, a lot of people will fall in love with an influencer or guru and decide they should copy that person’s business model.

Because hey, if John Smelly Fingers is making 7-figures with drop-shipping (supposedly), then I want to do the same thing. Unfortunately, this can lead to disastrous consequences.

Reason being, every business model on that planet requires you to have a different set of skills and strengths. In the case of drop-shipping, you have to be really good at optimizing Shopify sites and running and managing ads.

In the case of something like freelancing or agency work, you have to be good at both the service you’re selling and dealing with people.

And with something like coaching, you have to be good at educating and helping people overcome the mindset issues that are holding them back.

Sadly, most people who start an online business have no idea just what kind of business they’re actually getting into. As an example, they think they’re doing e-commerce, but really they’re getting into the logistics and ads game.

Or they think they’re selling info products, but really they’re getting into the Personal Branding, funnels and copywriting game.

This lack of awareness can make it near impossible to succeed. Why?

Because success in business requires playing to your strengths. From biographies to interviews, most every famous entrepreneur talks about this.

But when you don’t understand what business you’re actually in, and you struggle to achieve success, it’s easy to think you’re the problem. It’s easy to think the real reason you’re not succeeding is because you have “mindset issues.”

And while it’s mindset issues do exist, it’s also possible the reason you’re not succeeding is because you hate your fucking business! 🤣

And the #1 reason most people hate their business is because they don’t understand what business they’re actually in. They think because they’re good designers, they should do freelance graphic design.

But deep down, they’re introverts who despise talking to other human beings. Which is why it comes as no surprise people who end up in this situation self-sabotage:

They literally HATE the main function that is core to achieving success in the vehicle they’ve chosen!

Similar to how a Honda Civic is the wrong vehicle if your goal is to drive 200 km per hour, choosing the wrong business vehicle can make it impossible to build a successful business.

So if you’ve been struggling for years and years (or God forbid, decades), I’d be willing to bet money this is the reason why. The good news?

In most cases, once someone gets out of the wrong vehicle and into the right one, they achieve success very rapidly. Which makes sense.

While they might not have achieved success in their previous venture, they still developed skills and learned lessons along the way (from hard skills like writing to soft ones like self-discipline). Why?

Think of it like swimming upstream versus downstream.

No matter how strong you are, swimming upstream will always be a struggle (if not impossible). But change directions to swimming downstream and bam, you start flying.

There are two caveats however.

First is having the self awareness needed to realize you’re in the wrong vehicle. Second is having the courage to change models even if doing so means starting something new.

But once you do, and you get the wind at your back, you’ll be shocked how fast success comes.

WE ARE STARTING “PASSIONATE INCOME COMMUNITY”

💡 Takeaway: While you should always build a company based on your strengths, there’s the surface level of what a business does, and then there’s what the business actually does.

Failing to understand this can result in your blaming yourself for your lack of success. In reality, however, it’s more likely the reason you’re struggling is because - deep down - you’ve chosen the wrong vehicle relative to your personality type, strengths and weaknesses.

I'll leave you with this quote…

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