Unlocking the Secrets Behind Native Deodorant's $100M Success

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We all have our moments of inspiration, but how many of us truly leap into the unknown with sheer determination?

Today's story is about such a leap.

The tale of Native deodorant is not just about creating a product; it's about creating a sensation.

From Label Confusion to a $100M Exit 

Moiz Ali, before stepping into the world of deodorants, was just like us. Puzzled by the long list of ingredients on an Axe can, he wondered: How many of these do I actually understand?

Spotting the Natural Trend 🍃 

In 2015, 'natural' was the new black. And amidst the top natural products on Etsy, natural deodorant was leading. Moiz, spotting this opportunity, dived deep with a crystal-clear mindset, "I'm about to become the world's leading expert on deodorant."

Smart Moves Early On 🎯

Instead of manufacturing in bulk, he approached Etsy sellers for a white-label deal, testing the waters with low-risk MOQs. Before even having the product in hand, he sold 60 units on Product Hunt! This approach of 'test before investing' laid the foundation of Native's success.

Customer is King, Queen, and Everything in Between 👑 

Despite initial success, Moiz knew the first iteration wasn't the best. Thus, the quest for perfection began, leading to a fine-tuned product. The result? A soaring 4.7 rating and a whopping 50% repeat order rate.

Scaling New Heights 📈 

From a humble $50k in Jan 2016, Native touched $1M by November, all thanks to:

• Launching subscription plans

• Customer testimonials turned into ads

• Quirky emails and an upgraded customer experience

Joining the P&G Family 🤝 

By 2017, with a mere 8 full-time employees, Native raked in between $25-35M. Their impressive trajectory caught the eyes of the giants at P&G, culminating in a monumental $100M acquisition.

Key Takeaways: 

Moiz's journey with Native is an exhilarating masterclass in:

• Venturing into the unknown with conviction

• Prioritizing customers above all

• Rapid scaling through clever strategies

• Making meaningful exits

Closing Thoughts 💭 

Native's tale is more than just a business success story; it's a testament to what's possible with unwavering determination and customer obsession.

It's stories like these that whisper to our entrepreneurial spirits, saying, "Take that leap, and who knows, you might just fly."

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