The unsexy way to make serious cash...

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This is boring…but it works.

There’s a secret to getting mega wealthy.

A secret many of the world’s deca and centimillionaires have used, from celebrities to anonymous billionaire founders.

Admittedly, their strategy isn’t sexy. And because of that, you won’t find gurus talking about it on social media.

But I didn’t start this to tell you what you want to hear. Instead, I started this to show you what works. So check this out.

One of the problems with social media, business magazines, etc. is that they only show the highlight reel. They only show people’s most recent wins.

For example, it’s estimated Jay Z sold 50% of his stake in Ace of Spades (a champagne brand) for $200,000,000+ in 2021.

What people don’t see are the multiple companies he started and sold going all the way back to 1995. Nor do they see his multiple failures leading up to his 9-figure exits.

In short, Jay Z started stacking 6 and 7-figure wins as far back as the 1990s. Then he leveraged that capital to make bigger moves, until eventually - 12 years later - he hit a 9-figure exit in 2007.

And he’s not the only one.

Here’s a list of celebs who’ve used the same “stacking” strategy to make hundreds of millions (and even billions) of dollars:

1. Oprah Winfrey

Here’s a small summary of Oprah’s businesses spanning the last 35+ years.

• Harpo Productions (1986)

• Oprah.com (1999)

• O, The Oprah Magazine (2000)

• Oprah Winfrey Network (2011) [Resulted in her becoming a majority stakeholder in the Discovery Network in 2017, currently valued at $12.4B]

• Weight Watchers (2015) [Making her a 10% stakeholder in a $992M company]

2. Dwayne Johnson (The Rock)

Who doesn’t love The Rock right? While Dwayne has earned plenty of money from the WWE and his movies, it’s his business investments over the last 11 years that skyrocketed him into billionaire territory.

• Seven Bucks Productions (2012)

• Project Rock (2016) [Launched in partnership with Under Armour]

• Teremana Tequila (2020) [Valued at $3.5B, The Rock’s 30% stake is worth $1.05B]

• ZOA Energy (2021) [Already ranked among the top 15 bestselling energy drinks less than one year after launch]

3. Dr Dre

Forgot about Dre? No way! Yes, Dr Dre made serious money off the back of Eminem, Snoop Dogg and 50 Cent. But he made BILLIONS from his headphone acquisition…a full 28 years after starting his first company.

• Ruthless Records (1986)

• Death Row Records (1991)

• Aftermath Entertainment (1996)

• Beats Electronics (2006) [Apple acquired for $3B in 2014]

4. Kim Kardashian

Ignoring her scandalous behavior, and the intelligence level of people who watch her reality TV series (LOL), Kim had multiple small businesses spanning 11 years before finally hitting it big her beauty line.

• D-A-S-H (2006) [Closed in 2018, no acquisition]

  ShoeDazzle (2009) [Got 8-figures in investment, unclear how much Kim made]

  KKW Beauty (2017) [Stake worth $500M as of last analysis]

  KKW Fragrance (2017) [Currently valued at $1B]

  SKIMS (2019) [Currently valued at $4B]

The Takeaway

Reading through this, it’s easy to look at celebrities and say:

“Yeah, of course they had success. They were making millions before they started their first company.”

And in all honesty, you’re not wrong. But here’s the thing:

How they got their initial seed money doesn’t change the fact everyone of the people listed above - and countless more you’ve never heard - achieved BIG wins by stacking SMALL wins first. Here’s you can clone their model.

How You Can Use This Strategy

The pringles stacking strategy is incredibly simple. Here’s how it works:

Start some kind of business - literally anything - and build it to the point you can sell it for $100,00 to $500,000. How?

First, understand digital businesses are sold for a ~3x multiple of their annual net profit.

Which means, you can sell a software, newsletter or niche site that’s making $35,000 per year ($3K / month) for ~$105K.

And if it’s making $175K / year ($15K / month), you can sell it for ~$500K.

Your First Milllie

From there, use the money you generate from your micro-exit to fuel your next company. Given you will have learned a TON during the process of building and exiting your first business, the second time around will be easier.

Then repeat this strategy, but build your second company larger. Ideally to $50,000 to $150,000 per month, which would get you a $1.8M to $5.4M exit if you were to sell it.

From there, it’s up to you what you do next.

As you can imagine, you can build a pretty cool (and massively profitable company) with millions of dollars of your own money.

You can also retire, build the company bigger, or hire a CEO and turn it into a passive income business. The point is to get some kind of small, initial win, then leverage that capital to create even bigger wins.

Doesn’t matter if you start a “How to apply makeup to your cat” blog.

Just start something, get it making money, sell it and stack your wins. It won’t happen overnight. But if you approach it with a decades long mindset, your success is guaranteed.

I'll leave you with this quote…

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